ChinesePod

háizi ，zhè ge 「wútiáojiàn 」de zhīchí ne ，shì zài nǐ jīngguò shēnsīshúlǜ zhīhòu tíchū zhōuyán zhěnmì de jìhuà de qiántí xià ，cáinéng chénglì de 。nǐ zhēnde zuò guò shìchǎngdiàochá ?zhēnde kǎolǜ guò suǒyǒu de fēngxiǎn le ma ?nǐ de zījīn láiyuán ne ?

Child, "unconditional" support would come into it after you have put a lot of thought and careful planning into something. Have you really looked into the market? Have you considered all the risks? Where's your capital going to come from?

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同时，也可以考虑和一些专业网站合作，比如汽车之家之类的。可以请他们做一些市场调查，像最近有没有购车意愿啊，喜欢什么车型啊，愿不愿意接收我们的宣传邮件什么的。这样可以得到一批有质量的目标客户数据。

tóngshí ，yě kěyǐ kǎolǜ hé yīxiē zhuānyè wǎngzhàn hézuò ，bǐrú qìchēzhījiā zhīlèi de 。kěyǐ qǐng tāmen zuò yīxiē shìchǎngdiàochá ，xiàng zuìjìn yǒumeiyǒu gòu chē yìyuàn a ，xǐhuan shénme chēxíng a ，yuànbùyuànyì jiēshōu wǒmen de xuānchuán yóujiàn shénme de 。zhèyàng kěyǐ dédào yī pī yǒu zhìliàng de mùbiāokèhù shùjù 。

At the same time, we could also partner with some industry websites, like Autohome, for example. We can ask them to do a market survey, like ”have you been looking to buy a car recently?“, “what car model do you like?”, ”are you willing to receive our promotional emails?“, things like that. This way we can get some good data on our target consumers.

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先生，请问能打扰您一下吗？我们正在做一个关于房车的市场调查。

xiānsheng ，qǐngwèn néng dǎrǎo nín yīxià ma ？wǒmen zhèngzài zuò yī ge guānyú fángchē de shìchǎng diàochá 。

Sir, may I bother you for a moment? We're currently conducting market research regarding motor homes.

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小姐，请问能占用您一些时间帮我们做个市场调查吗？

xiǎojie ，qǐngwèn néng zhànyòng nín yīxiē shíjiān bāng wǒmen zuò ge shìchǎngdiàochá ma ？

Miss, could I take a moment of your time? Could you help us with a market survey?

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那所以这种公司，一般在进中国之前他们往往会做很多很多的市场调查，了解中国的客户会喜欢什么样的产品，在他们的产品当中他们会挑选出适合中国市场的产品，然后进行推广。

nà suǒyǐ zhèzhǒng gōngsī ，yībān zài jìn Zhōngguó zhīqián tāmen wǎngwǎng huì zuò hěn duō hěn duō de shìchǎngdiàochá ，liǎojiě Zhōngguó de kèhù huì xǐhuan shénmeyàng de chǎnpǐn ，zài tāmen de chǎnpǐn dāngzhōng tāmen huì tiāoxuǎn chū shìhé zhōngguó shìchǎng de chǎnpǐn ，ránhòu jìnxíng tuīguǎng 。

So before this kind of company comes to China they'll often do a lot of market research and try to understand what kind of products will be popular with Chinese consumers and which products best suit the Chinese market and then promote those.

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嗯，我还看到过报道说海尔打入欧美市场时，做了很细致的客户研究和市场调查。他们发现国外许多年轻人的住房都很小，所以根据这个特点设计了小型的家电，并帮助他们成功打入了当地市场。所以说，在中国企业国际化的过程中，本土化也是至关重要的。

ng4 ，wǒ hái kàndào guo bàodàoshuō hǎi ěr dǎrù Ōuměi shìchǎng shí ，zuòle hěn xìzhì de kèhù yánjiū hé shìchǎngdiàochá 。tāmen fāxiàn guówài xǔduō niánqīngrén de zhùfáng dōu hěn xiǎo ，suǒyǐ gēnjù zhè ge tèdiǎn shèjì le xiǎoxíng de jiā diàn ，bìng bāngzhù tāmen chénggōng dǎrù le dāngdì shìchǎng 。suǒyǐshuō ，zài Zhōngguó qǐyè guójìhuà de guòchéng zhōng ，běntǔhuà yě shì zhìguānzhòngyāo de 。

Hmm-- I saw a report that said when Haier entered the US-European markets, they did very thorough customer research and a market investigation. They learned that many young people overseas have small housing. So, they specially designed small household electronics accordingly. This helped them successfully break into the local market. That is to say, as Chinese companies internationalize, localization is also extremely important.

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