消费群 (消費群)
xiāo fèi qún
Pinyin
Definition
消费群 (消費群)
-
- consumer group
Character Decomposition
Idioms (18)
三五成群
- 1 in groups of three or four (idiom)
傲视群伦
- 1 outstanding talent (idiom)
- 2 incomparable artistic merit
- 3 accomplishment out of the ordinary
卓乎不群
- 1 standing out from the common crowd (idiom); outstanding
- 2 preeminent
卓尔不群
- 1 standing above the common crowd (idiom); outstanding
- 2 excellent and unrivaled
害群之马
- 1 lit. a horse that brings trouble to its herd (idiom)
- 2 fig. troublemaker
- 3 black sheep
- 4 rotten apple
Sample Sentences
刚才和大家分享了挖掘潜在利润的重要性,那接下来,我想把一些问题细化。首先一个就是如何正确定位目标消费群,这也是我们做任何营销的先决条件。那么,谁是我们的目标消费群?这个消费群最希望从我们新一代阿尔法电脑产品中得到什么?
I've just explained the importance of latent profits. Moving on, I'd like to go into a few problems in further detail. The first is how to properly align ourselves with our target consumers. This is also a prerequisite to any marketing we do. Now, who are our target consumers? What do these target consumers hope to get out of the next generation of products from Alpha Computers?
根据产品设计理念,我们X420的目标客户群是有着中等偏上收入的白领或中产阶层。但同时,针对如今电脑消费正急速膨胀的特点,我们有必要把我们这款产品的目标用户群扩大。打个比方,对于青年学生消费群来说,X420也是一款理想的产品。
According to our product design philosophy, our x420 target audience is comprised of upper-middle- and middle-class white-collar workers. But at the same time, to counter the rapid inflation of computer consumption, we must expand our product's target user group. For example, the x420 is also an ideal product for young student users.
嗯,不一样的定位,不一样的目标消费群, 氛围也完全不一样。我每次去上岛,都觉得简直像到了饭店,相比之下,星巴克就像快餐店。不过“青菜萝卜,各有所好”,反正两家的生意都很火爆。
我本人非常赞同这种观点。“80后”是一个正在迅速成长、消费潜力惊人的群体,是未来的消费主力军,任何有远见的企业和商家都不会忽略这样一个消费群体。但同时,“80后”的消费心理已经跟上一代有所不同,可以说他们代表了中国新一代的消费观,一种崭新的消费力量。所以企业和商家非常有必要了解他们的消费心理,以制定相应的营销策略。