1 atmosphere

2 mood

1 to sauté

2 to stir-fry

3 to speculate

4 to hype

5 to fire (sb)

1 ambience

2 atmosphere

1 to hype

2 to promote (in the media)

1 (coll.) to speculate in stocks

1 to sell while it's still hot (idiom); fig. in a great hurry to publish or sell (and no time to improve the product)