ChinesePod

zhè jiùshì tā liǎobuqǐ de dìfang 。tā jiéhé le èrshíduō zhǒng zhōngwài gōngfu ，dúchuàng zìjǐ de jiéquándào 。wǔshù jiè gōngrèn shì shízhàn hé shìjué de dǐngjí jiéhé 。érqiě LǐXiǎolóng hái shì yī ge zhéxué jiā ，tōngguò diànyǐng bǎ wǔshù de jīngshén chuánbō chūqù 。

True...These days so many foreigners like kung fu. Most of them saw Bruce Li's movies. There's no way Jackie Chan and Bruce Li could reach that level.

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过去还停留在图片传播时期，网红大多是一些高颜值的俊男美女，当然还有一些是为了拍摄搏眼球图片而恶搞低俗的人。现在可不同了，网红已经成为社交媒体的话题人物、意见领袖、流行主力的统称了。

guòqù hái tíngliú zài túpiàn chuánbō shíqī ，wǎnghóng dàduō shì yīxiē gāoyánzhí de jùnnán měinǚ ，dāngrán háiyǒu yīxiē shì wèile pāishè bóyǎnqui2 túpiàn ér ègǎo dīsú de rén 。xiànzài kě bùtóng le ，wǎnghóng yǐjīng chéngwéi shèjiāoméitǐ de huàtí rénwù 、yìjiàn lǐngxiù 、liúxíng zhǔlì de tǒngchēng le 。

Previously we’d been stuck in the era of the spread of images, so the majority of Internet Stars were handsome men and pretty girls with cute faces. Of course there were a few vulgar pranksters that shot vulgar hoax images to attract attention. Now it is very different, internet stars have already become the talk of social media, opinion leaders, and are known as the leading lights of fashion.

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那就用微博嘛。关键是如何积累“粉丝”。我想我们可以举办一些活动，比如转发抽奖之类的，既增加“粉丝”数量，又可以传播我们的品牌。然后要注意和客户的互动，微博营销最重要的就是“互动”，要尽可能地倾听客户需求，并且给予反馈。

nà jiù yòng wēibó ma 。guānjiàn shì rúhé jīlěi “fěnsī ”。wǒ xiǎng wǒmen kěyǐ jǔbàn yīxiē huódòng ，bǐrú zhuǎnfā chōujiǎng zhīlèi de ，jì zēngjiā “fěnsī ”shùliàng ，yòu kěyǐ chuánbō wǒmen de pǐnpái 。ránhòu yào zhùyì hé kèhù de hùdòng ，wēibó yíngxiāo zuì zhòngyào de jiùshì “hùdòng ”，yào jǐn kěnéng de qīngtīng kèhù xūqiú ，bìngqiě jǐyǔ fǎnkuì 。

Then just use Weibo. The important thing is how to accumulate followers. I think we could hold an event. For example, something like where you repost a message to win a prize. This would both add to the number of followers and promote our brand. Afterwards, we need to pay attention to interacting with our customers. The most important thing about Weibo marketing is “interaction”. We have to listen to customer demands as much as possible and give feedback.

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这种营销传播速度快，成本投入小。不过需要培养有能力的员工来操作。比如内容要简洁，和产品本身结合起来，既能达到推销的目的又不生硬。

zhèzhǒng yíngxiāo chuánbō sùdù kuài ，chéngběn tóurù xiǎo 。bùguò xūyào péiyǎng yǒu nénglì de yuángōng lái cāozuò 。bǐrú nèiróng yào jiǎnjié ，hé chǎnpǐn běnshēn jiéhé qǐlái ，jì néng dádào tuīxiāo de mùdi yòu bù shēngyìng 。

This kind of marketing promotion is very fast and the cost to invest in it is small. However, we need trained and skilled workers to do it. For example, the content needs to be simple and incorporate the products in it, but still get sales results and not be unnatural.

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他们认为中国几千年来使用的文言文式样的书面表达方式不利于思想文化传播。所以为了便于在社会大众中宣传新思想，他们提倡使用更接近日常会话的白话文进行写作和交流。《新青年》就是新文化运动的主战场。

tāmen rènwéi Zhōngguó jǐ qiān nián lái shǐyòng de wényánwén shìyàng de shūmiàn biǎodá fāngshì bù lìyú sīxiǎng wénhuà chuánbō 。suǒyǐ wèile biànyú zài shèhuì dàzhòng zhōng xuānchuán xīn sīxiǎng ，tāmen tíchàng shǐyòng gèng jiējìn rìcháng huìhuà de báihuàwén jìnxíng xiězuò hé jiāoliú 。 xīnqīngnián 》jiùshì xīnwénhuàyùndòng de zhǔ zhànchǎng 。

They believed that the system of only using classical Chinese in writing, which had been in use for thousands of years, wasn't beneficial to the dissemination of thought and culture. So, in order to make this dissemination more convenient for the masses, they advocated the use of current and daily-use language in writing and communication. The literary journal, "New Youth" was the New Culture Movement's primary battlefield.

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最近我们在为一个酒业公司进行整合营销传播，将其旗下的产品分类，调查消费人群购买习惯，细分市场，明确品牌定位，并围绕品牌定位制定市场策略，执行一系列平面广告和电视广告，开展大型公关活动，进行产品促销。

zuìjìn wǒmen zài wèi yī ge jiǔyè gōngsī jìnxíng zhěnghé yíngxiāo chuánbō ，jiāng qí qíxià de chǎnpǐn fēnlèi ，diàochá xiāofèi rénqún gòumǎi xíguàn ，xìfēn shìchǎng ，míngquè pǐnpái dìngwèi ，bìng wéirào pǐnpái dìngwèi zhìdìng shìchǎng cèlüè ，zhíxíng yīxìliè píngmiàn guǎnggào hé diànshì guǎnggào ，kāizhǎn dàxíng gōngguān huódòng ，jìnxíng chǎnpǐn cùxiāo 。

Lately we've been carrying out integrated marketing communications for a company in the alcohol industry. This includes classifying their flagship products, investigating consumer buying behavior, and determining market segmentation. Also, clarifying the brand's positioning, forming a marketing strategy around that positioning, executing a series of print and TV ads and launching a large-scale public relations campaign and carrying out product promotion.

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我看过《梅兰芳》那部电影，梅兰芳都把京剧传播到了国外。

wǒ kàn guò 《Méi Lánfāng 》nà bù diànyǐng ，Méi Lánfāng dōu bǎ Jīngjù chuánbō dào le guówài 。

I've seen that movie, 'Mei Lanfang'. Mei Lanfang even spread Beijing opera abroad.

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什么呀！很多人并不是干坏事才得艾滋的。其实除了性传播、母婴传播和血液传播，其他接触都是安全的，像拥抱，握手，交谈都不用担心。

shénme ya ！hěn duō rén bìngbùshì gànhuàishì cái dé qìzī de 。qíshí chúle xìng chuánbō 、mǔyīng chuánbō hé xuèyèchuánbō ，qítā jiēchù dōushì ānquán de ，xiàng yōngbào ，wòshǒu ，jiāotán dōu bùyòng dānxīn 。

Nonsense! Lots of people who have done nothing wrong still get AIDS. Actually, other than being spread through sexual contact, or from a mother to child, or through blood, all other contact is safe. There's no need to worry about hugging, holding hands or having a conversation.

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新闻、传播我也挺感兴趣的。

xīnwén 、chuánbō wǒ yě tǐng gǎn xìngqù de 。

I'm also quite interested in journalism and broadcasting.

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我倒觉得没那么严重，只要加强管理，注意环保，宠物的污染问题应该可以解决。至于传播疾病，只要定期给宠物注射疫苗，平时注意清洁，一旦被宠物抓伤或者咬伤及时处理，养宠物不仅不会威胁人类的安全，反而对健康有好处。有研究表明，养宠物可以调节情绪，对心脏病和一些慢性病有治疗作用，常和宠物接触还有助于防止儿童患过敏症，增强孩子的抵抗力呢。

wǒ dào juéde méi nàme yánzhòng ，zhǐyào jiāqiáng guǎnlǐ ，zhùyì huánbǎo ，chǒngwù de wūrǎnwèntí yīnggāi kěyǐ jiějué 。zhìyú chuánbō jíbìng ，zhǐyào dìngqī gěi chǒngwù zhùshè yìmiáo ，píngshí zhùyì qīngjié ，yīdàn bèi chǒngwù zhuāshāng huòzhě yǎoshāng jíshí chǔlǐ ，yǎng chǒngwù bùjǐn bùhuì wēixié rénlèi de ānquán ，fǎnér duì jiànkāng yǒu hǎochu 。yǒu yánjiū biǎomíng ，yǎng chǒngwù kěyǐ tiáojié qíngxù ，duì xīnzàngbìng hé yīxiē mànxìngbìng yǒu zhìliáo zuòyòng ，cháng hé chǒngwù jiēchù hái yǒuzhùyú fángzhǐ értóng huàn guòmǐnzhèng ，zēngqiáng háizi de dǐkànglì ne 。

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