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Discussing Internet Marketing and Sales (Part 3)

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ID: 2143 Upper Intermediate
ChinesePod rounds up its three part series on the ins and outs of internet marketing with a bit about social media marketing. Hear those auto executives wax on about Weibo, gaining followers and the drawbacks of using social media.
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社交 shèjiāo social interaction
当红 dānghóng currently popular
社交网络 shèjiāowǎngluò social network, social media
平台 píngtái platform
zhè shì shèjiāo wǎngluò yíngxiāo 。shì lìyòng xiànzài zhèng dānghóng de shèjiāowǎngluò zuòwéi yíngxiāo de píngtái 。
This is social media marketing. It's making use of currently popular social media networks as marketing platforms.
nà zhè hé qián liǎng zhǒng yǒu shénme qūbié ne ?
Then what differences are there between this and the other two kinds of marketing we were talking about before?
tōngguò shèjiāowǎngluò ,wǒmen kěyǐ gèng jīngzhǔn de dìngwèi mùbiāokèhù qún 。bǐrú ,rúguǒ wǒmen gōngsī yǒu yī gè Facebook píngtái ,nàme guānzhù wǒmen de “fěnsī ”kěndìng dōu shì duì qìchē gǎn xìngqù de 。zhèyàng kěyǐ dàdà jiàngdī “wùdǎlǜ ”。
Going through social networks, we can more precisely fix on our target customers. For example, if our company has a Facebook platform, then our followers liking us are definitely interested in cars. This way we can greatly reduce the “false hit rate”.
zhè ge tīng qǐlai bùcuò ,kěshì Facebook zài Zhōngguó bùnéng yòng ba !
This sounds pretty good, but you can't use Facebook in China!
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