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Discussing Internet Marketing and Sales (Part 3)

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IN THIS LESSON
ID: 2143 Upper Intermediate
ChinesePod rounds up its three part series on the ins and outs of internet marketing with a bit about social media marketing. Hear those auto executives wax on about Weibo, gaining followers and the drawbacks of using social media.
Wed Mar 13 2013 | Jenny, John
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SIMPLIFIED PINYIN ENGLISH  
社交 shèjiāo social interaction
当红 dānghóng currently popular
社交网络 shèjiāowǎngluò social network, social media
平台 píngtái platform
这是社交网络营销。是利用现在正当红的社交网络作为营销的平台。
zhè shì shèjiāo wǎngluò yíngxiāo 。shì lìyòng xiànzài zhèng dānghóng de shèjiāowǎngluò zuòwéi yíngxiāo de píngtái 。
This is social media marketing. It's making use of currently popular social media networks as marketing platforms.
那这和前两种有什么区别呢？
nà zhè hé qián liǎng zhǒng yǒu shénme qūbié ne ？
Then what differences are there between this and the other two kinds of marketing we were talking about before?
通过社交网络，我们可以更精准地定位目标客户群。比如，如果我们公司有一个Facebook平台，那么关注我们的“粉丝”肯定都是对汽车感兴趣的。这样可以大大降低“误打率”。
tōngguò shèjiāowǎngluò ，wǒmen kěyǐ gèng jīngzhǔn de dìngwèi mùbiāokèhù qún 。bǐrú ，rúguǒ wǒmen gōngsī yǒu yī gè Facebook píngtái ，nàme guānzhù wǒmen de “fěnsī ”kěndìng dōu shì duì qìchē gǎn xìngqù de 。zhèyàng kěyǐ dàdà jiàngdī “wùdǎlǜ ”。
Going through social networks, we can more precisely fix on our target customers. For example, if our company has a Facebook platform, then our followers liking us are definitely interested in cars. This way we can greatly reduce the “false hit rate”.
这个听起来不错，可是Facebook在中国不能用吧！
zhè ge tīng qǐlai bùcuò ，kěshì Facebook zài Zhōngguó bùnéng yòng ba ！
This sounds pretty good, but you can't use Facebook in China!
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