是啊，它的定位确实是高端消费品。据我了解他们的主要目标客户群是公众人物这类高收入人群。理由很简单，现在公众的环保意识日益增强，对于公众人物来讲，开一部环保的电动车出现在镜头里肯定要比开一部V12的超级跑车来得更体面，更能赢得好感。
shì a ，tāde dìngwèi quèshí shì gāoduān xiāofèipǐn 。jù wǒ liǎojiě tāmende zhǔyào mùbiāo kèhùqún shì gōngzhòngrénwù zhè lèi gāoshōurù rénqún 。lǐyóu hěn jiǎndān ，xiànzài gōngzhòng de huánbǎo yìshi rìyì zēngqiáng ，duìyú gōngzhòngrénwù lái jiǎng ，kāi yī bù huánbǎo de diàndòngchē chūxiàn zài jìngtóu lǐ kěndìng yào bǐ kāi yī bù Vshíèr de chāojí pǎochē láide gèng tǐmiàn ，gèng néng yíngdé hǎogǎn 。
Yes, it really is positioned as a high-end consumer product. According to my knowledge, their main targeted customer base is public figures, that is, the kind of people that typically have high income. The reason is very simple. The public awareness of environmental protection is increasing day by day. For public figures, an image of them driving an environmentally-friendly electric car definitely appears even more honorable and gives an even better impression that driving a V12 super sports car.