理念
lǐ niàn
Pinyin

Definition

理念
 - 
lǐ niàn
  1. idea
  2. concept
  3. philosophy
  4. theory

Character Decomposition

Related Words (20)

念
niàn
  1. 1 variant: 念 niàn
  2. 2 to read aloud
心理
xīn lǐ
  1. 1 psychology
  2. 2 mentality
思念
sī niàn
  1. 1 to think of
  2. 2 to long for
  3. 3 to miss
想念
xiǎng niàn
  1. 1 to miss
  2. 2 to remember with longing
  3. 3 to long to see again
怀念
huái niàn
  1. 1 to cherish the memory of
  2. 2 to think of
  3. 3 reminisce

Idioms (20)

不可理喻
bù kě lǐ yù
  1. 1 to be impervious to reason (idiom)
  2. 2 unreasonable
不念旧恶
bù niàn jiù è
  1. 1 do not recall old grievances (idiom, from Analects); forgive and forget
不明事理
bù míng shì lǐ
  1. 1 not understanding things (idiom); devoid of sense
不理不睬
bù lǐ bù cǎi
  1. 1 to completely ignore (idiom)
  2. 2 to pay no attention to
  3. 3 not to be in the least concerned about
伤天害理
shāng tiān hài lǐ
  1. 1 to offend Heaven and reason (idiom); bloody atrocities that cry to heaven
  2. 2 outrageous acts

Sample Sentences

我们常听见设计师私底下抱怨客户，你们也遇过强势的客户挑战你们的理念吗？
wǒmen cháng tīngjiàn shèjìshī sīdǐxià bàoyuàn kèhù ，nǐmen yě yù guò qiángshì de kèhù tiǎozhàn nǐmen de lǐniàn ma ？
We often hear of designers complaining about their clients behind closed doors, have you ever come across a headstrong client who has challenged your concepts?
Go to Lesson 
我敢肯定的是，在未来三年里，无论在销售还是收入方面，X420将超越我们现今所有产品。好，接下来让我们继续讨论我们的营销理念，并且更加近距离地看看我们的主要竞争对手。
wǒ gǎn kěndìng de shì ，zài wèilái sān nián lǐ ，wúlùn zài xiāoshòu háishì shōurù fāngmiàn ，X sì\'èrlíng jiāng chāoyuè wǒmen xiànjīn suǒyǒu chǎnpǐn 。hǎo ，jiē xiàlái ràng wǒmen jìxù tǎolùn wǒmen de yíngxiāo lǐniàn ，bìngqiě gèngjiā jìn jùlí de kàn kan wǒmen de zhǔyào jìngzhēng duìshǒu 。
I will say confidently that in the next three years, whether from a sales or income perspective, the x420 will overtake all of our current products. OK, now let us return to our discussion of marketing ideas as well as taking a closer look at our primary competitors.
Go to Lesson 
超市大卖场适合进行打折促销之类的活动。而新产品推广，最好选择客流量更大知名度更高的场地。此外，泡菜味道的巧克力是一个很新很时尚的理念。需要让大众先接受这个理念，再接受产品。所以我建议在各大商圈的大型购物中心进行。可以起到更好的新产品推广和品牌宣传的效果。
chāoshì dàmàicháng shìhé jìnxíng dǎzhé cùxiāo zhīlèi de huódòng 。ér xīn chǎnpǐn tuīguǎng ，zuì hǎo xuǎnzé kèliúliàng gèngdà zhīmíngdù gènggāo de chǎngdì 。cǐwài ，pàocài wèidao de qiǎokèlì shì yī gè hěn xīn hěn shíshàng de lǐniàn 。xūyào ràng dàzhòng xiān jiēshòu zhè ge lǐniàn ，zài jiēshòu chǎnpǐn 。suǒyǐ wǒ jiànyì zài gè dà shāngquān de dàxíng gòuwùzhōngxīn jìnxíng 。kěyǐ qǐdào gèng hǎo de xīn chǎnpǐn tuīguǎng hé pǐnpái xuānchuán de xiàoguǒ 。
Supermarkets are suitable for discounts, sales promotions, and such. When promoting new products, however, it's best to choose a site where there's greater exposure and more foot traffic. Additionally, kimchee-flavored chocolate is a very new idea. We need the people to first accept the idea, then the product. Therefore, I've recommended that we start the process at major shopping areas, which can lead to better promotion and dissemination of our product.
Go to Lesson 
根据产品设计理念，我们X420的目标客户群是有着中等偏上收入的白领或中产阶层。但同时，针对如今电脑消费正急速膨胀的特点，我们有必要把我们这款产品的目标用户群扩大。打个比方，对于青年学生消费群来说，X420也是一款理想的产品。
gēnjù chǎnpǐn shèjì lǐniàn ，wǒmen X sì\'èrlíng de mùbiāokèhù qún shì yǒuzhe zhōngděngpiānshàng shōurù de báilǐng huò zhōngchǎn jiēcéng 。dàn tóngshí ，zhēnduì rújīn diànnǎo xiāofèi zhèng jísù péngzhàng de tèdiǎn ，wǒmen yǒu bìyào bǎ wǒmen zhè kuǎn chǎnpǐn de mùbiāo yònghùqún kuòdà 。dǎ gè bǐfāng ，duìyú qīngnián xuésheng xiāofèiqún láishuō ，X sì\'èrlíng yě shì yī kuǎn lǐxiǎng de chǎnpǐn 。
According to our product design philosophy, our x420 target audience is comprised of upper-middle- and middle-class white-collar workers. But at the same time, to counter the rapid inflation of computer consumption, we must expand our product's target user group. For example, the x420 is also an ideal product for young student users.
Go to Lesson 
之后，我将在此基础上重点阐述X420的整体营销理念。
zhīhòu ，wǒ jiāng zàicǐ jīchǔ shàng zhòngdiǎn chǎnshù X sì èr líng de zhěngtǐ yíngxiāo lǐniàn 。
Following that, I will expound on the key points regarding the x420's general marketing concept.
Go to Lesson 
它引进了西方民主科学的先进治国理念，抛弃了阻碍中国社会发展的落后的封建思想。
tā yǐnjìn le xīfāng mínzhǔ kēxué de xiānjìn zhìguó lǐniàn ，pāoqì le zǔài Zhōngguó shèhuì fāzhǎn de luòhòu de fēngjiàn sīxiǎng 。
It introduced advanced Western political concepts about democracy and science, and cast aside outdated feudalistic ideas that were keeping China from developing.
Go to Lesson 
WWF是本届世博会中唯一的国际非政府环境保护组织。WWF希望通过这次展示机会，将环保理念传递给观众。”哎，世博会志愿者的招募活动不是截止了吗？
WWF shì běnjiè Shìbóhuì zhōng wéiyī de guójì fēizhèngfǔ huánjìng bǎohù zǔzhī 。WWF xīwàng tōngguò zhècì zhǎnshì jīhuì ，jiāng huánbǎo lǐniàn chuándì gěi guānzhòng 。”āi ，Shìbóhuì zhìyuànzhě de zhāomù huódòng bùshì jiézhǐ le ma ？
“The WWF is the only international non-governmental environmental protection organization in this World Expo. The WWF hopes to use the Expo as an opportunity to communicate its ideas and goals about environmental protection to the Expo audience.” Hey haven't the Expo volunteer recruitment activities ended already?
Go to Lesson 
好啊。广交会主要的展出形式是参展商展出，采购商“看样下单”，不过现在已经增加了跨国公司采购服务，采购商可以举行专场采购说明会，详细阐述自己的标准和采购理念，等着参展商上门洽谈。
hǎoa 。Guǎngjiāohuì zhǔyào de zhǎnchū xíngshì shì cānzhǎnshāng zhǎnchū ，cǎigòushāng “kànyàng xiàdān ”，bùguò xiànzài yǐjīng zēngjiā le kuàguógōngsī cǎigòu fúwù ，cǎigòushāng kěyǐ jǔxíng zhuānchǎng cǎigòu shuōmínghuì ，xiángxì chǎnshù zìjǐ de biāozhǔn hé cǎigòu lǐniàn ，děng zhe cānzhǎnshāng shàngmén qiàtán 。
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