ChinesePod

Zhōngguó xǐhuan dǎqiú de běnlái jiù duō ，zhèyàng yīlái ，shùliàng jiù gèngdà le 。bù yào shuō zài dàchéngshì ，jiùsuàn piānpì de xiāngcūn ，dōu yǒu NBAde fěnsī 。suǒyǐ xiànzài NBAde Zhōngguó yuánsù yuèláiyuèduō ，bùjǐn yǒu qiúyuán ，hái yǒu hěn duō Zhōngguó chǎngshāng qù tóu guǎnggào 。érqiě xiànzài hái yǒu tǐng duō dà qiúxīng dōu chéng le Zhōngguó pǐnpái de dàiyánrén 。

And at the same time, the NBA has affected a lot of people's opinions on playing ball. In the past, no one really thought there was anything great about playing ball. No one thought of making it into a job. But these days, a lot of parents send their kids to NBA training classes, and have them get training starting in childhood. They hope that one day they'll be able to play in the NBA and become an outstanding star player.

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货币贬值了，进口成本就增加，这是一定的，但我们公司一向有固定合作的厂商，一次签订长期合约，比较不会受到市场短期临时波动的影响。

huòbì biǎnzhí le ，jìnkǒu chéngběn jiù zēngjiā ，zhè shì yīdìng de ，dàn wǒmen gōngsī yīxiàng yǒu gùdìng hézuò de chǎngshāng ，yīcì qiāndìng chángqī héyuē ，bǐjiào bùhuì shòudào shìchǎng duǎnqī línshí bōdòng de yǐngxiǎng 。

When the currency depreciates, import costs rise, that's for sure, but our company has always had fixed cooperative relations with factories. So we sign long-term contracts, which means that we're less subject to short-term fluctuations on the market.

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是啊。从本质上来说，以往的商业模式大多是B2C，企业和厂商决定产品形态，消费者选择接受或不接受。而众筹则相反，通过消费者的体验或意见来决定产品的形态。

shì a 。cóng běnzhì shàng láishuō ，yǐwǎng de shāngyè móshì dàduō shì B2C ，qǐyè hé chǎngshāng juédìng chǎnpǐn xíngtài ，xiāofèizhě xuǎnzé jiēshòu huò bù jiēshòu 。ér zhòngchóu zé xiāngfǎn ，tōngguò xiāofèizhě de tǐyàn huò yìjiàn lái juédìng chǎnpǐn de xíngtài 。

Yeah. Essentially, the business model in the past was that B2C, enterprises and manufacturers would determine the range of products and the consumer would choose to accept it or not. But crowdfunding is the opposite, the consumer's experience or opinion decides the range of products.

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那所以呢，它发现比如说在中国本土的一些计算电脑的销售厂商，他们都是在卖场里面设专柜，他们都是就通过经销商去销售，所以其实Dell现在在中国他们是有经销商的。他们也在那个卖场里面设立专柜。也可以说是销售方式的一个本土化。

nà suǒyǐ ne ，tā fāxiàn bǐrúshuō zài Zhōngguó běntǔ de yīxiē jìsuàn diànnǎo de xiāoshòu chǎngshāng ，tāmen dōu shì zài màichǎng lǐmiàn shè zhuānguì ，tāmen dōu shì jiù tōngguò jīngxiāoshāng qù xiāoshòu ，suǒyǐ qíshí Dell xiànzài zài Zhōngguó tāmen shì yǒu jīngxiāoshāng de 。tāmen yě zài nàge màichǎng lǐmiàn shèlì zhuānguì 。yě kěyǐ shuō shì xiāoshòu fāngshì de yī gè běntǔhuà 。

So, Dell realized that some local computer manufacturers had set up kiosks in malls and were selling through dealers. So now, Dell also goes through dealers in China, and they've set up special kiosks in stores and malls - which you could say is a localization of their sales style.

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是啊。而且，很多国内外厂商经常会遇到知识产权被侵犯的问题，像商标、版权、专利等等。实在是令人担心啊。这不仅影响了外商在中国的投资，对国内的企业和文化市场也造成了很大的损失。有好多行业甚至因此而无法生存呢。

shì ā 。érqiě ，hěn duō guónèiwài chǎngshāng jīngcháng huì yùdào zhīshichǎnquán bèi qīnfàn de wèntí ，xiàng shāngbiāo 、bǎnquán 、zhuānlì děngděng 。shízài shì lìngrén dānxīn ā 。zhè bùjǐn yǐngxiǎng le wàishāng zài Zhōngguó de tóuzī ，duì guónèi de qǐyè hé wénhuà shìchǎng yě zàochéng le hěn dà de sǔnshī 。yǒu hǎoduō hángyè shènzhì yīncǐ ér wúfǎ shēngcún ne 。

Also, a lot of domestic and international firms frequently encounter problems with respect to intellectual property rights; whether it’s trademark, copyright or patent issues. This has not only affected foreign investment in China, but has also caused huge losses to domestic enterprises and the cultural market. Consequently, there even have been a lot of professions that were not able to survive.

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不过我还是比较偏向保税港。很多国际知名厂商都打算在那儿落户，对公司形象和档次的提升很有帮助。

bùguò wǒ háishì bǐjiào piānxiàng bǎoshuì gǎng 。hěn duō guójì zhīmíng chǎngshāng dōu dǎsuàn zài nàr luòhù ，duì gōngsī xíngxiàng hé dàngcì de tíshēng hěn yǒu bāngzhù 。

But I'm still leaning toward the bonded port. A lot of famous international firms are planning to set up there. It will do a lot to improve the company's image and status.

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