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Growth Despite The Trend
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IN THIS LESSON
ID: 2775 Upper Intermediate
Growing in an economic downturn in no easy task, however, this company has not only gone against the trend, they are activity thriving. Tune in for an inspiring interview where we hear the PR manager talk about the company's vision, philosophy, marketing strategy and learn lots key terms for business and marketing.
Wed Sep 30 2015 | Fiona Tian, Constance Fang
Our lessons contain natural communication in Chinese in video and audio format. We have have lessons focused on video or a podcast format and our lessons have transcripts of Lesson Dialogues, Important Vocabulary, Expanded Materials for a deep dive into the lesson topic and Exercises focused on testing your retention.
Each lesson has it's unique vocabulary and will provide you with definitions and recordings so you can practice the pronunciation. You will also be able to grasp the core material of a lesson at a glance. Here we're showing you the Simplified Chinese version.
jīngjì dàhuánjìng bù jiā ，dàn zhào chǎngzhǎng réngrán dàilǐng tuánduì chōngchū chóngwéi ，jǐngqì chà yě bù néng yāzhì yī ge rén de cáihuá ，jīntiān zhǎnlǎn de zuòtán ，wǒmen qǐngdào gāi gōngsī de gōngguān zhǔrèn ，Wáng zhǔrèn ，lái tán tan tāmen de yíngxiāo cèlüè 。
Despite economic conditions not being great, Mr Zhao, the factory director, led his team to break with this trend. The economy being bad can't repress an individual's talent. At the forum at the exhibition, we invited the PR director of the company, Mr Wang, to discuss their marketing strategies.
qíshí hěn jiǎndān ，bǎ “yǐnqǐ xiāofèizhě zhùyì ”de xīntài ，gǎichéng “zhùyì xiāofèizhě ”jiù xíng le ，zhùyì xiāofèizhě de xūyào ，kànjiàn xūyào ，jiù kànjiàn wǒmen yào zuò de 。
Actually it's simple, one just needs to shift from the "attract the consumer's attention" state of mind, to the "pay attention to the consumer" state of mind. You need to pay attention to consumer needs, if you see what they need then you know what we have to do.
kěshì xiànzài jìnkǒu huòpǐn de jiàgé yuèláiyuègāo ，nǐmen rúhé zài chéngběn shēnggāo de qíngkuàng xià ，tígōng gùkè tóngyàng zhìliàng de xiāofèi tǐyàn 。
But the prices of imported goods are getting higher and higher, how do you provide the same quality of customer experience for your clients if costs are rising?
huòbì biǎnzhí le ，jìnkǒu chéngběn jiù zēngjiā ，zhè shì yīdìng de ，dàn wǒmen gōngsī yīxiàng yǒu gùdìng hézuò de chǎngshāng ，yīcì qiāndìng chángqī héyuē ，bǐjiào bùhuì shòudào shìchǎng duǎnqī línshí bōdòng de yǐngxiǎng 。
When the currency depreciates, import costs rise, that's for sure, but our company has always had fixed cooperative relations with factories. So we sign long-term contracts, which means that we're less subject to short-term fluctuations on the market.
Each lesson is centered around a natural dialogue with key vocabulary directly prepared and translated for your use. You can also listen to each sentence as an individual recording to improve your listening and comprehension skills.
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