Relevant Content
We'll always make sure you know exactly what the lesson is about. You will easily understand whether it is relevant for you.

Growth Despite The Trend

Great Hosts
Here at ChinesePod, all our lessons are presented in an entertaining manner by our great hosts. You'll find language learners, teachers, and even professors sharing their insights, ideas, and teaching methods in our video and audio lessons.
Brief Lesson Summaries
A brief introduction of the lesson will always tell you what this lesson is about and what language level is the intended target. If you're interested in the subject, but might not be able to understand it in full, fear not; we have transcripts of lesson dialogues vocabulary so you can follow along.
IN THIS LESSON
ID: 2775 Upper Intermediate
Growing in an economic downturn in no easy task, however, this company has not only gone against the trend, they are activity thriving. Tune in for an inspiring interview where we hear the PR manager talk about the company's vision, philosophy, marketing strategy and learn lots key terms for business and marketing.
Awesome Materials
Our lessons contain natural communication in Chinese in video and audio format. We have have lessons focused on video or a podcast format and our lessons have transcripts of Lesson Dialogues, Important Vocabulary, Expanded Materials for a deep dive into the lesson topic and Exercises focused on testing your retention.
Detailed Vocabulary
Each lesson has it's unique vocabulary and will provide you with definitions and recordings so you can practice the pronunciation. You will also be able to grasp the core material of a lesson at a glance. Here we're showing you the Simplified Chinese version.
SIMPLIFIED PINYIN ENGLISH  
大环境 dàhuánjìng macro-environment
jiā excellent
策略 cèlǜe strategy
如何 rúhé how
经济大环境不佳,但赵厂长仍然带领团队冲出重围,景气差也不能压制一个人的才华,今天展览的座谈,我们请到该公司的公关主任,王主任,来谈谈他们的营销策略。
jīngjì dàhuánjìng bù jiā ,dàn zhào chǎngzhǎng réngrán dàilǐng tuánduì chōngchū chóngwéi ,jǐngqì chà yě bù néng yāzhì yī ge rén de cáihuá ,jīntiān zhǎnlǎn de zuòtán ,wǒmen qǐngdào gāi gōngsī de gōngguān zhǔrèn ,Wáng zhǔrèn ,lái tán tan tāmen de yíngxiāo cèlüè 。
Despite economic conditions not being great, Mr Zhao, the factory director, led his team to break with this trend. The economy being bad can't repress an individual's talent. At the forum at the exhibition, we invited the PR director of the company, Mr Wang, to discuss their marketing strategies.
其实很简单,把“引起消费者注意”的心态,改成“注意消费者”就行了,注意消费者的需要,看见需要,就看见我们要做的。
qíshí hěn jiǎndān ,bǎ “yǐnqǐ xiāofèizhě zhùyì ”de xīntài ,gǎichéng “zhùyì xiāofèizhě ”jiù xíng le ,zhùyì xiāofèizhě de xūyào ,kànjiàn xūyào ,jiù kànjiàn wǒmen yào zuò de 。
Actually it's simple, one just needs to shift from the "attract the consumer's attention" state of mind, to the "pay attention to the consumer" state of mind. You need to pay attention to consumer needs, if you see what they need then you know what we have to do.
可是现在进口货品的价格越来越高,你们如何在成本升高的情况下,提供顾客同样质量的消费体验。
kěshì xiànzài jìnkǒu huòpǐn de jiàgé yuèláiyuègāo ,nǐmen rúhé zài chéngběn shēnggāo de qíngkuàng xià ,tígōng gùkè tóngyàng zhìliàng de xiāofèi tǐyàn 。
But the prices of imported goods are getting higher and higher, how do you provide the same quality of customer experience for your clients if costs are rising?
货币贬值了,进口成本就增加,这是一定的,但我们公司一向有固定合作的厂商,一次签订长期合约,比较不会受到市场短期临时波动的影响。
huòbì biǎnzhí le ,jìnkǒu chéngběn jiù zēngjiā ,zhè shì yīdìng de ,dàn wǒmen gōngsī yīxiàng yǒu gùdìng hézuò de chǎngshāng ,yīcì qiāndìng chángqī héyuē ,bǐjiào bùhuì shòudào shìchǎng duǎnqī línshí bōdòng de yǐngxiǎng 。
When the currency depreciates, import costs rise, that's for sure, but our company has always had fixed cooperative relations with factories. So we sign long-term contracts, which means that we're less subject to short-term fluctuations on the market.
Natural Dialogues
Each lesson is centered around a natural dialogue with key vocabulary directly prepared and translated for your use. You can also listen to each sentence as an individual recording to improve your listening and comprehension skills.
Try For Free
ChinesePod is 100% Free to Try. Create an account today and get started!