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Growth Despite The Trend

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IN THIS LESSON
ID: 2775 Upper Intermediate
Growing in an economic downturn in no easy task, however, this company has not only gone against the trend, they are activity thriving. Tune in for an inspiring interview where we hear the PR manager talk about the company's vision, philosophy, marketing strategy and learn lots key terms for business and marketing.
Wed Sep 30 2015 | Fiona Tian, Constance Fang
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Detailed Vocabulary
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SIMPLIFIED PINYIN ENGLISH  
大环境 dàhuánjìng macro-environment
佳 jiā excellent
策略 cèlǜe strategy
如何 rúhé how
经济大环境不佳，但赵厂长仍然带领团队冲出重围，景气差也不能压制一个人的才华，今天展览的座谈，我们请到该公司的公关主任，王主任，来谈谈他们的营销策略。
jīngjì dàhuánjìng bù jiā ，dàn zhào chǎngzhǎng réngrán dàilǐng tuánduì chōngchū chóngwéi ，jǐngqì chà yě bù néng yāzhì yī ge rén de cáihuá ，jīntiān zhǎnlǎn de zuòtán ，wǒmen qǐngdào gāi gōngsī de gōngguān zhǔrèn ，Wáng zhǔrèn ，lái tán tan tāmen de yíngxiāo cèlüè 。
Despite economic conditions not being great, Mr Zhao, the factory director, led his team to break with this trend. The economy being bad can't repress an individual's talent. At the forum at the exhibition, we invited the PR director of the company, Mr Wang, to discuss their marketing strategies.
其实很简单，把“引起消费者注意”的心态，改成“注意消费者”就行了，注意消费者的需要，看见需要，就看见我们要做的。
qíshí hěn jiǎndān ，bǎ “yǐnqǐ xiāofèizhě zhùyì ”de xīntài ，gǎichéng “zhùyì xiāofèizhě ”jiù xíng le ，zhùyì xiāofèizhě de xūyào ，kànjiàn xūyào ，jiù kànjiàn wǒmen yào zuò de 。
Actually it's simple, one just needs to shift from the "attract the consumer's attention" state of mind, to the "pay attention to the consumer" state of mind. You need to pay attention to consumer needs, if you see what they need then you know what we have to do.
可是现在进口货品的价格越来越高，你们如何在成本升高的情况下，提供顾客同样质量的消费体验。
kěshì xiànzài jìnkǒu huòpǐn de jiàgé yuèláiyuègāo ，nǐmen rúhé zài chéngběn shēnggāo de qíngkuàng xià ，tígōng gùkè tóngyàng zhìliàng de xiāofèi tǐyàn 。
But the prices of imported goods are getting higher and higher, how do you provide the same quality of customer experience for your clients if costs are rising?
货币贬值了，进口成本就增加，这是一定的，但我们公司一向有固定合作的厂商，一次签订长期合约，比较不会受到市场短期临时波动的影响。
huòbì biǎnzhí le ，jìnkǒu chéngběn jiù zēngjiā ，zhè shì yīdìng de ，dàn wǒmen gōngsī yīxiàng yǒu gùdìng hézuò de chǎngshāng ，yīcì qiāndìng chángqī héyuē ，bǐjiào bùhuì shòudào shìchǎng duǎnqī línshí bōdòng de yǐngxiǎng 。
When the currency depreciates, import costs rise, that's for sure, but our company has always had fixed cooperative relations with factories. So we sign long-term contracts, which means that we're less subject to short-term fluctuations on the market.
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