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yào guònián le ，zěnme néng bù mǎi mǎi mǎi ne ？kěshì zhīqián yīnwèi shuāng 11 ,hēiwǔ 、Shèngdàn de cùxiāo huódòng ，wǒ xiànzài yǐjīng cáizhèng chìzì le ！

It’s almost Chinese New Year, how can I not buy, buy and buy? But Singles Day (called 双11 in China), Black Friday and Christmas promotions have left me in the red!

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看来商业化的节日已经不知不觉地渗入到我们的生活中了。圣诞节更是成为疯狂消费的代名词。你看一到年末，各商家就开始兴奋不已，以过节的名义推出各种打折促销活动，这样一个西方传统的宗教节日就因为他们而改变，也因他们而火爆。

kànlài shāngyèhuà de jiérì yǐjīng bùzhībùjué de shènrùdào wǒmen de shēnghuó zhōng le 。shèngdànjié gèng shì chéngwéi fēngkuáng xiāofèi de dàimíngcí 。nǐ kàn yī dào niánmò ，gè shāngjiā jiù kāishǐ xīngfèn bùyǐ ，yǐ guòjié de míngyì tuīchū gèzhǒng dǎzhé cùxiāo huódòng ，zhèyàng yī ge xīfāng chuántǒng de zōngjiào jiérì jiù yīnwèi tāmen ér gǎibiàn ，yě yīn tāmen ér huǒbào 。

It looks like commercialized holidays have already sneaked into our lives without our knowing it. Christmas has become a synonym for crazy consumption. Look, as soon as we get to the end of the year, all the businesses get extremely excited. In the name of celebrating the holidays, they push all kinds of discounts and sales. In that way, they've changed a traditional, Western religious holiday and made it even more bustling.

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这倒也是。还没到过节，各种月饼的促销广告就已经铺天盖地，中秋节也成了各大商场的月饼大战，反而忽略了过节本身的意义。

zhè dào yě shì 。hái méidào guòjié ，gèzhǒng yuèbǐng de cùxiāo guǎnggào jiù yǐjīng pūtiāngàidì ，zhōngqiūjié yě chéng le gè dà shāngchǎng de yuèbǐng dàzhàn ，fǎnér hūlüè le guòjié běnshēn de yìyì 。

True...even before the festival, ads for different kinds of moon cakes are all over the place. Mid-Autumn Festival has also become a battlefield for malls selling moon-cakes, and in fact we've lost sight of the original meaning of the holiday.

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好，那先看化妆品吧，我们这组产品正在促销。

hǎo ，nà xiān kàn huàzhuāngpǐn ba ，wǒmen zhè zǔ chǎnpǐn zhèngzài cùxiāo 。

OK, then have a look at our cosmetic range, this set of products is on offer now.

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主动消费呢，就是像我这样，有需要了才去买，被动消费呢，就是你这样的，本来根本就没有这个消费需求，被打折啊，促销啊这样的活动冲昏了头脑，产生了消费意愿，买了一大堆用不着的东西。

zhǔdòng xiāofèi ne ，jiùshì xiàng wǒ zhèyàng ，yǒu xūyào le cái qù mǎi ，bèidòng xiāofèi ne ，jiùshì nǐ zhèyàng de ，běnlái gēnběn jiù méiyǒu zhè ge xiāofèi xūqiú ，bèi dǎzhé ā ，cùxiāo ā zhèyàng de huódòng chōnghūn le tóunǎo ，chǎnshēng le xiāofèi yìyuàn ，mǎi le yīdàduī yòngbuzháo de dōngxi 。

Active consumerism is just like me: when I need something I go buy it. Passive consumerism is just like you: you don't have the need at all to consume but discounts and sales promotions make you dizzy in the head, create a desire to consume and cause you to buy a huge pile of stuff you won't use.

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超市大卖场适合进行打折促销之类的活动。而新产品推广，最好选择客流量更大知名度更高的场地。此外，泡菜味道的巧克力是一个很新很时尚的理念。需要让大众先接受这个理念，再接受产品。所以我建议在各大商圈的大型购物中心进行。可以起到更好的新产品推广和品牌宣传的效果。

chāoshì dàmàicháng shìhé jìnxíng dǎzhé cùxiāo zhīlèi de huódòng 。ér xīn chǎnpǐn tuīguǎng ，zuì hǎo xuǎnzé kèliúliàng gèngdà zhīmíngdù gènggāo de chǎngdì 。cǐwài ，pàocài wèidao de qiǎokèlì shì yī gè hěn xīn hěn shíshàng de lǐniàn 。xūyào ràng dàzhòng xiān jiēshòu zhè ge lǐniàn ，zài jiēshòu chǎnpǐn 。suǒyǐ wǒ jiànyì zài gè dà shāngquān de dàxíng gòuwùzhōngxīn jìnxíng 。kěyǐ qǐdào gèng hǎo de xīn chǎnpǐn tuīguǎng hé pǐnpái xuānchuán de xiàoguǒ 。

Supermarkets are suitable for discounts, sales promotions, and such. When promoting new products, however, it's best to choose a site where there's greater exposure and more foot traffic. Additionally, kimchee-flavored chocolate is a very new idea. We need the people to first accept the idea, then the product. Therefore, I've recommended that we start the process at major shopping areas, which can lead to better promotion and dissemination of our product.

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最近我们在为一个酒业公司进行整合营销传播，将其旗下的产品分类，调查消费人群购买习惯，细分市场，明确品牌定位，并围绕品牌定位制定市场策略，执行一系列平面广告和电视广告，开展大型公关活动，进行产品促销。

zuìjìn wǒmen zài wèi yī ge jiǔyè gōngsī jìnxíng zhěnghé yíngxiāo chuánbō ，jiāng qí qíxià de chǎnpǐn fēnlèi ，diàochá xiāofèi rénqún gòumǎi xíguàn ，xìfēn shìchǎng ，míngquè pǐnpái dìngwèi ，bìng wéirào pǐnpái dìngwèi zhìdìng shìchǎng cèlüè ，zhíxíng yīxìliè píngmiàn guǎnggào hé diànshì guǎnggào ，kāizhǎn dàxíng gōngguān huódòng ，jìnxíng chǎnpǐn cùxiāo 。

Lately we've been carrying out integrated marketing communications for a company in the alcohol industry. This includes classifying their flagship products, investigating consumer buying behavior, and determining market segmentation. Also, clarifying the brand's positioning, forming a marketing strategy around that positioning, executing a series of print and TV ads and launching a large-scale public relations campaign and carrying out product promotion.

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你多久没动了？还好意思说。唉，我们现在就去报名吧。这个瑜伽馆促销，入会就送瑜伽垫。

nǐ duō jiǔ méi dòng le ？hái hǎo yìsi shuō 。āi ，wǒmen xiànzài jiù qù bàomíng ba 。zhège yújiāguǎn cùxiāo ，rùhuì jiù sòng yújiādiàn 。

How long has it been since you've exercised? You've got quite the nerve to say that. Hey, let's go and sign up right now. For this promotion, the Yoga studio will give you a mat for signing up.

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有促销吗？

yǒu cùxiāo ma ？

Are there any promotions?

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多着呢，比如说现在有很多商店在促销的时候，会让扮演圣诞老人的职员穿上中式传统的对襟红袍，老字号的中餐馆会推出中式的“圣诞大餐”，很多圣诞歌曲都被翻唱成了中文，总之就是要把圣诞节改造得有中国特色。

duō zhe ne ，bǐrú shuō xiànzài yǒu hěn duō shāngdiàn zài cùxiāo de shíhou ，huì ràng bànyǎn shèngdànlǎorén de zhíyuán chuānshàng zhōngshì chuántǒng de duìjīn hóng páo ，lǎozìhào de zhōngcānguǎn huì tuīchū zhōngshì de “shèngdàn dàcān ”，hěn duō shèngdàn gēqǔ dōu bèi fānchàng chéng le Zhōngwén ，zǒngzhī jiùshì yào bǎ shèngdànjié gǎizào de yǒu Zhōngguó tèsè 。

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