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节日的商业化

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IN THIS LESSON
ID: 0279 Advanced
新年，春节，情人节，元宵，清明，劳动节，……不论国外的还是国内的，一年中我们都要过很多的节日。很多时候，我们看重的不是节日本身，而是它带来的气氛，可以让我们在忙碌中放松一下自己，也可以让我们与久未见面的亲人朋友见见面。可是，不知不觉中，这样的节日气氛也被精明的商家利用，成为了他们推销商品的一种手段了。
Tue Oct 03 2006 | Jenny, Aggie
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SIMPLIFIED PINYIN ENGLISH  
促销 cùxiāo sales promotion
铺天盖地 pūtiāngàidì to cover the sky and earth
忽略 hūlǜe to neglect
推销 tuīxiāo sales promotion
马上要到中秋节了，你买好月饼了吗？
mǎshàng yàodào zhōngqiūjié le ，nǐ mǎihǎo yuèbǐng le ma ？
Mid-Autumn Festival is almost here! Have you bought your moon cakes?
还没呢。老实说我一想到买月饼就头疼。品种那么多，我都要挑花眼了。
hái méi ne 。lǎoshí shuō wǒ yī xiǎngdào mǎi yuèbǐng jiù tóuténg 。pǐnzhǒng nàme duō ，wǒ dōu yào tiāo huā yǎn le 。
Not yet. To tell you the truth, as soon as I think of moon cakes, I get a head-ache. There are so many different types, it's overwhelming.
这倒也是。还没到过节，各种月饼的促销广告就已经铺天盖地，中秋节也成了各大商场的月饼大战，反而忽略了过节本身的意义。
zhè dào yě shì 。hái méidào guòjié ，gèzhǒng yuèbǐng de cùxiāo guǎnggào jiù yǐjīng pūtiāngàidì ，zhōngqiūjié yě chéng le gè dà shāngchǎng de yuèbǐng dàzhàn ，fǎnér hūlüè le guòjié běnshēn de yìyì 。
True...even before the festival, ads for different kinds of moon cakes are all over the place. Mid-Autumn Festival has also become a battlefield for malls selling moon-cakes, and in fact we've lost sight of the original meaning of the holiday.
没错啊。我都觉得没什么心情过中秋节了。现在各种节日已经成为商家推销商品的一种手段，不仅传统节日要过，西方节日也要过。过完圣诞过新年，过完新年过春节，过完春节还有元宵节呢！简直是没完没了了。
méicuò ā 。wǒ dōu juéde méishénme xīnqíng guò zhōngqiūjié le 。xiànzài gèzhǒng jiérì yǐjīng chéngwéi shāngjiā tuīxiāo shāngpǐn de yīzhǒng shǒuduàn ，bù jǐn chuántǒng jiérì yào guò ，xīfāng jiérì yě yào guò 。guòwán shèngdàn guò xīnnián ，guòwán xīnnián guò chūnjié ，guòwán chūnjié hái yǒu yuánxiāojié ne ！jiǎnzhí shì méiwánméiliǎo le 。
Yeah. I don't even really feel like celebrating Mid-Autumn Festival. These days, every holiday has become just another method for businesses to flog their products. We don't just have to celebrate the traditional holidays, we also have to celebrate Western ones, too. As soon as you're done with Christmas, you have to celebrate the New Year, and after that it's Chinese New Year, and then the Lantern Festival. It just doesn't let up!
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