Bigfoot Ventures Acquires ChinesePod

jennyzhu
February 02, 2012 at 03:11 AM posted in General Discussion

We've got some exciting news to report:  Bigfoot Ventures has acquired ChinesePod in order to bring together Chinese-training offerings that blend the best of engaging lesson media production, interactive web technologies and the classroom.   

We believe that this partnership will bring top quality education content and tools for our users and the larger Mandarin learning community and help define a new blended model that's the future of language learning.

Your subscription and speaking classes will not be affected. We are also working with Bigfoot to offer some special gifts to our users.

For more details, please see our official press release

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wotingyu
February 03, 2012 at 05:41 AM

How much did they pay? (my preferred currency is premium pigeons) 

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bodawei
February 02, 2012 at 08:12 AM

Congratulations Jenny on this big development. It seems to me that ChinesePod has progressively improved its product - you've got a lot of loyal fans. I hope the new owner supports the kind of innovation we have come to expect of ChinesePod. 

Is the ChinesePod management changing? 

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jennyzhu
February 02, 2012 at 08:38 AM

Thank you very much! There's no HR changes at all as a result of this deal. They really like what the team has been doing.

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ouyangjun116
February 02, 2012 at 04:58 AM

Congrats to the Cpod staff involved in the deal.  It appears Bigfoot is a Private Equity firm specializing in the venture capital branch of private equity.  From my experience, most private equities end up making their money by an "event"... what I mean by that is that that their real payday is from selling the acquired company to another party or take the company public with IPO's.  This is not always the case and some private equities do hold on to their purchases completely or partially for long periods of time.  With this in mind it will be interesting to see what happens at Cpod over the coming years.  At the end of the day, for Bigfoot to make a return on their investment they will need CPod to grow (so that they can sell them for multiples more than what they bought them or keep a steady income stream to fund their other ventures), hopefully Bigfoot is willing to invest in the proper areas to make this happen and allow the CPod team to stay the course in regards to their teaching strategy.  Best of Luck! 

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tvan
February 03, 2012 at 02:29 AM

Second the congrats, and I hope Jenny, John, Connie and the rest of the staff all got lots of stock options, golden handcuffs, platinum parachutes, lucrative non-compete deals, and all the other stuff that goes with a buyout.

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jennyzhu
February 02, 2012 at 05:25 AM

Thanks a lot!

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jamestheron
February 02, 2012 at 04:41 AM

Very big news indeed!  

Having followed CPod from close to the start, I have enjoyed watching the company grow (through storms and all) and mature into what it is now.  

I wish you best of luck and continued success to the new arrangement.

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jennyzhu
February 02, 2012 at 05:25 AM

Thank you for your support!

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pretzellogic
February 02, 2012 at 04:15 AM

Cpod made some price increases a couple of years ago, and increased the number of offerings with things like courses.  Can we expect any price increases over the next few months for existing offerings? 

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jennyzhu
February 02, 2012 at 05:21 AM

No, we don't have any plans to increase prices on existing products.

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pretzellogic
February 02, 2012 at 03:59 AM

Just curious; did Bigfoot acquire Praxis Language and all the language pods (spanish, english, french, italian), or just cpod? And if it acquired all the language pods, what does Bigfoot's Cpod acquisition mean for subscribers of the other language pods?

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pretzellogic
January 22, 2014 at 04:53 AM

one of the questions I sometimes asked vendors (in my prior life) about an acquisition was whether or not the customers were involved in making the case for acquiring the acquired vendor. Lo, these many moons later, it would been interesting to ask this of Cpod.

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Right-Wingnut
January 21, 2014 at 12:52 PM

Hmmmm........

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bababardwan
February 02, 2012 at 06:11 AM

great question anyway pretz. Thanks for asking it :)

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jennyzhu
February 02, 2012 at 04:04 AM

Yes, they did acquire all the other Pods. There're no changes planned to those sites.

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pretzellogic
February 02, 2012 at 03:43 AM

Usually, companies that get acquired by a VC end up repositioning the acquired company in some way, either by changing the company roadmap, or making changes that impact the acquired company's user community. What are Cpod's plans around current lesson creation? Will we see production of new/revised lessons decrease with the new owners? Right now, it's about 5 new/rerecorded lessons per week or so, plus a BST and a QW. Is that per-week lesson number increasing or decreasing?

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jennyzhu
February 03, 2012 at 02:34 AM

There won't be disruption or changes to publication. But I think it's not so much about doing more or less of audio or video, but about what helps the learner most with what they are trying to achieve. That's the goal we are working towards.

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jennyzhu
February 03, 2012 at 02:31 AM

Hank, the CEO of ChinesePod has stepped out of daily operations a while ago. I've been in senior management with our General Manager Kay Chen and Product Manager John Biesnecker for the past year or so. That's why I've been the one communicating the acquisition. The direction of the company is clear, to define a model that blends online, offline and media production to help Chinese learners worldwide. Bigfoot and we all believe that the current options are inadequate to provide the comprehensive support that a student needs to successfully learn Chinese. And this is what we are committed to doing in the future.

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jennyzhu
February 03, 2012 at 02:26 AM

Thank you! I had the same reaction when I saw your comment about video too.

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pretzellogic
February 02, 2012 at 04:07 PM

Actually, It should probably be said now: Jenny, John, Connie, Lujiaojie, Peter, and Greg and the rest of the cpod staff do a great job of interacting with us subscribers. They are the people that personalize the cpod site, make it interactive and a fun place to comment on and spend time on. But my questions are really best addressed by the CEO, Hank Horkoff. I'm not sure when/if he's going to weigh in this acquisition with us directly. So far, he's just commented on the press release. But in every other acquisition I've seen, its the CEO or direct senior staff responsible for the acquisition that communicates the future direction of the company to the customers in a acquisition.

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he2xu4
February 02, 2012 at 03:48 PM

I think expanding to video will be beneficial in many ways and in aspects that you can't anticipate.

I listen to many tech podcasts and thought audio was fine, until TWIT.tv and Revision3 went video I found myself watching video almost exclusively even though the content consists mostly of talking heads.

There is something to seeing the voices behind the microphones and based on the success the tech podcasts/vidcasts are having, I think a language learning podcast will benefit even more from video than talking newstech heads, especially given that production is so much cheaper now.

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pretzellogic
February 02, 2012 at 12:33 PM

I hope what is being discussed is video IN ADDITION TO the current pdfs/mp3, rather than video WITH A FEW LESS mp3s/pdfs. And I hope we hear soon either way.

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podster
February 02, 2012 at 12:07 PM

oh, and in all seriousness, congratulations, Jenny. I know CPod has been a labor of love for you for these years now, and I'm glad you were there all along to bring the company to this level. I hope you will be with us for many years to come. I'm looking forward to see what the expanded platform will be like.

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podster
February 02, 2012 at 12:03 PM

wow, I just posted a comment saying I wish they would bring back video, and within a few hours they announce this deal. Talk about a responsive company!

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lotsofwordsandnospaces
February 02, 2012 at 09:40 AM

I am certain video would be a massive boon - pronopunciation and visual memory are inter-linked. I think I mentioned the McGurk effect before, but the discussion went along the lines of - we are all lip readers, whether we are aware of it or not.

I am more excited about people speaking to camera, than vocab tours (which were great) or magazine content!

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xiao_liang
February 02, 2012 at 09:18 AM

Video! YAAAYYY! :)

I think this news can only be positive. Good luck guys.

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jennyzhu
February 02, 2012 at 06:37 AM

Take a look at their media productions http://www.bigfoot.com/

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bababardwan
February 02, 2012 at 06:17 AM

"They've invited us to their film studios for future content production. It means doing more exciting things"

hey that is exciting. I can't wait. Not had a chance to read the link, but it's sounding like a great opportunity. Hard to imagine how CPod could be any better, but you guys are so innovative and cutting edge that I'm really looking forward to see what the investment of funds can bring. Yeah, sounds like congratulations are in order. gongxi gongxi . Thanks for always stepping it up and keeping us interested and motivated and finding new ways to help us learn in such a fun way. Jiayou. :)

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jennyzhu
February 02, 2012 at 05:25 AM

We haven't got into the details on that yet. But we all feel that we should use videos for things that really need a visual component to such as learning characters. And with tablets being a top device now, it makes a compelling case to do some video lessons.

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pretzellogic
February 02, 2012 at 04:08 AM

Thanks for the reply. So it sounds like new lesson creation will increase, to include video in addition to the audio/pdf content?

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jennyzhu
February 02, 2012 at 03:58 AM

Bigfoot and we passionately share the vision of combining online, offline and media production. They've invited us to their film studios for future content production. It means doing more exciting things. BTW, the founder of Bigfoot Michael Gleissner is an entrepreneur at heart. He's been encouraging us to think bigger and more since the beginning of our discussions.

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pretzellogic
February 02, 2012 at 03:52 AM

After a casual review of Bigfoot's portfolio, it looks like there's going to be some cross-sell/up-sell opportunities between cpod subscribers and New Concept Mandarin schools; maybe the opportunity for cpodders to attend a couple of weeks free at a New Concept Mandarin school or something?

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bababardwan
February 02, 2012 at 03:37 AM

Wa, that is big news. I wonder what it all means. I wish you guys well. :)

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bababardwan
February 02, 2012 at 06:10 AM

ganxie Jenny :)

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jennyzhu
February 02, 2012 at 03:52 AM

Thank you Baba. You've been such a tremendous support over the years. It's greatly appreciated.