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Weixin Marketing

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IN THIS LESSON
ID: 2477 Upper Intermediate
Weixin has risen in popularity since it's appearance in 2011. And no wonder, since among other things Weixin users are able to send text messages, voice messages, image and video to their contacts all for free! Additionally, more and more businesses have Weixin accounts for the purpose of marketing. Listen in as one business discusses how they plan to maximize Weixin's marketing potential.
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SIMPLIFIED PINYIN ENGLISH  
微信 wēixìn Weixin
腾讯 téngxùn Tencent
审核 shěnhé to verify, to check
集思广益 jísīguǎngyì to pool wisdom for mutual benefit
今天我们开会的主题是微信营销,会议由我来主持。我们目前已经通过了腾讯的审核,拥有了微信公众号。接下来,我们需要集思广益,看看如何运用微信来推广我们的产品。
jīntiān wǒmen kāihuì de zhǔtí shì wēixìn yíngxiāo ,huìyì yóu wǒ lái zhǔchí 。wǒmen mùqián yǐjīng tōngguò le téngxùn de shěnhé ,yōngyǒu le wēixìn gōngzhònghào 。jiēxiàlái ,wǒmen xūyào jísīguǎngyì ,kànkan rúhé yùnyòng wēixìn lái tuīguǎng wǒmende chǎnpǐn 。
The topic of our meeting today is Weixin marketing and I will be conducting the meeting. Presently, we have already passed Tencent's verification and have an official account. Next, we need to pool our ideas to see how to use Weixin to promote our goods.
有了公众号,当然最重要的是要订阅这个公众号的人。我觉得第一步需要在我们现有的宣传手段中植入公众号的信息。然后,通过二维码扫描、微博宣传等方式增加新的订阅。
yǒu le gōngzhònghào ,dāngrán zuì zhòngyào de shì yào dìngyuè zhè gè gōngzhònghào de rén 。wǒ juéde dìyībù xūyào zài wǒmen xiànyǒu de xuānchuán shǒuduàn zhōng zhírù gōngzhònghào de xìnxī 。ránhòu ,tōngguò èrwéimǎ sǎomiáo 、wēibó xuānchuán děng fāngshì zēngjiā xīn de dìngyuè 。
In having an official account, of course the most important thing is the people that will subscribe to it. I think the first step is we need to incorporate information of the official account in our present methods of publicity. Afterwards, we can increase new subscriptions through ways like QR code scanning and Weibo publicity.
那这个和微博有什么区别?当初我们花了很多精力来培育微博粉丝,现在再花精力来增加微信订阅会不会重复?
nà zhège hé wēibó yǒu shénme qūbié ?dāngchū wǒmen huā le hěn duō jīnglì lái péiyù wēibó fěnsī ,xiànzài zài huā jīnglì lái zēngjiā wēixìn dìngyuè huì bùhuì chóngfù ?
Then what is the difference between this and Weibo? At the outset, we spent a lot of energy cultivating Weibo followers. Isn't it redundant to expend effort again now to increase Weixin subscriptions?
微博主要是信息的发布,微信除了信息发布还可以更好地与用户互动。比如,我订阅了银行的微信公众号。在上面除了能收到银行的活动信息,还可以收到我的信用卡账单、还款情况等等。
wēibó zhǔyào shì xìnxī de fābù ,wēixìn chúle xìnxī fābù hái kěyǐ gèng hǎo de yǔ yònghù hùdòng 。bǐrú ,wǒ dìngyuè le yínháng de wēixìn gōngzhònghào 。zài shàngmian chúle néng shōudào yínháng de huódòng xìnxī ,hái kěyǐ shōudào wǒde xìnyòngkǎ zhàngdān 、huánkuǎn qíngkuàng děngdeng 。
Weibo mainly releases news. Besides releasing news, Weixin can also interact better with the user. For example, I subscribed to the bank's Weixin official account. Besides being able to receive information of the bank's activity on it, I also can receive my credit card statement, repayment situation ect.
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