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IN THIS LESSON
ID: 2477 Upper Intermediate
Weixin has risen in popularity since it's appearance in 2011. And no wonder, since among other things Weixin users are able to send text messages, voice messages, image and video to their contacts all for free! Additionally, more and more businesses have Weixin accounts for the purpose of marketing. Listen in as one business discusses how they plan to maximize Weixin's marketing potential.
Tue Jul 01 2014 | Jenny, Shanell
Our lessons contain natural communication in Chinese in video and audio format. We have have lessons focused on video or a podcast format and our lessons have transcripts of Lesson Dialogues, Important Vocabulary, Expanded Materials for a deep dive into the lesson topic and Exercises focused on testing your retention.
Each lesson has it's unique vocabulary and will provide you with definitions and recordings so you can practice the pronunciation. You will also be able to grasp the core material of a lesson at a glance. Here we're showing you the Simplified Chinese version.
|审核||shěnhé||to verify, to check|
|集思广益||jísīguǎngyì||to pool wisdom for mutual benefit|
jīntiān wǒmen kāihuì de zhǔtí shì wēixìn yíngxiāo ，huìyì yóu wǒ lái zhǔchí 。wǒmen mùqián yǐjīng tōngguò le téngxùn de shěnhé ，yōngyǒu le wēixìn gōngzhònghào 。jiēxiàlái ，wǒmen xūyào jísīguǎngyì ，kànkan rúhé yùnyòng wēixìn lái tuīguǎng wǒmende chǎnpǐn 。
The topic of our meeting today is Weixin marketing and I will be conducting the meeting. Presently, we have already passed Tencent's verification and have an official account. Next, we need to pool our ideas to see how to use Weixin to promote our goods.
yǒu le gōngzhònghào ，dāngrán zuì zhòngyào de shì yào dìngyuè zhè gè gōngzhònghào de rén 。wǒ juéde dìyībù xūyào zài wǒmen xiànyǒu de xuānchuán shǒuduàn zhōng zhírù gōngzhònghào de xìnxī 。ránhòu ，tōngguò èrwéimǎ sǎomiáo 、wēibó xuānchuán děng fāngshì zēngjiā xīn de dìngyuè 。
In having an official account, of course the most important thing is the people that will subscribe to it. I think the first step is we need to incorporate information of the official account in our present methods of publicity. Afterwards, we can increase new subscriptions through ways like QR code scanning and Weibo publicity.
nà zhège hé wēibó yǒu shénme qūbié ？dāngchū wǒmen huā le hěn duō jīnglì lái péiyù wēibó fěnsī ，xiànzài zài huā jīnglì lái zēngjiā wēixìn dìngyuè huì bùhuì chóngfù ？
Then what is the difference between this and Weibo? At the outset, we spent a lot of energy cultivating Weibo followers. Isn't it redundant to expend effort again now to increase Weixin subscriptions?
wēibó zhǔyào shì xìnxī de fābù ，wēixìn chúle xìnxī fābù hái kěyǐ gèng hǎo de yǔ yònghù hùdòng 。bǐrú ，wǒ dìngyuè le yínháng de wēixìn gōngzhònghào 。zài shàngmian chúle néng shōudào yínháng de huódòng xìnxī ，hái kěyǐ shōudào wǒde xìnyòngkǎ zhàngdān 、huánkuǎn qíngkuàng děngdeng 。
Weibo mainly releases news. Besides releasing news, Weixin can also interact better with the user. For example, I subscribed to the bank's Weixin official account. Besides being able to receive information of the bank's activity on it, I also can receive my credit card statement, repayment situation ect.
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