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Marketing Proposal

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IN THIS LESSON
ID: 0344 Upper Intermediate
Brace yourself. Jenny is going to talk about “proposals” but it’s not what you think (cancel that flight here). It’s all about the “next big thing,” and you’re going to hear the pitch. Listen to this business Chinese podcast to learn some important marketing terminology in Mandarin Chinese.
Fri Nov 24 2006 | Jenny, John
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Detailed Vocabulary
Each lesson has it's unique vocabulary and will provide you with definitions and recordings so you can practice the pronunciation. You will also be able to grasp the core material of a lesson at a glance. Here we're showing you the Simplified Chinese version.
SIMPLIFIED PINYIN ENGLISH  
与众不同 yǔzhòngbùtóng out of the ordinary
闪耀 shǎnyào to glimmer
光芒 guāngmáng flashes
卖点 màidiǎn selling point
这次我们要推出的产品是真美牌仿钻首饰。
zhècì wǒmen yào tuīchū de chǎnpǐn shì Zhēnměi pái fǎngzuàn shǒushì 。
The product we're presenting this time is ''Truly Beautiful" brand's imitation diamond jewelry.
虽然它不是真正的钻石，但确有同样闪耀的光芒，最让人兴奋的是价格非常大众化。
suīrán tā bù shì zhēnzhèng de zuànshí ，dàn què yǒu tóngyàng shǎnyào de guāngmáng ，zuì ràng rén xīngfèn de shì jiàgé fēicháng dàzhònghuà 。
Although it's not a real diamond, it has the same sparkling radiance. But the most exciting thing is the extremely accessible price.
真美”让拥有钻石不再是梦想。但是如果把这个作为卖点，那就太缺乏创意了。
Zhēnměi ”ràng yōngyǒu zuànshí bùzài shì mèngxiǎng 。dànshì rúguǒ bǎ zhè ge zuòwéi màidiǎn ，nā jiù tài quēfá chuàngyì le 。
''Truly Beautiful" makes owning a diamond is no longer just a fantasy. However, if you made this your selling point, it would be lack of creativity.
怎样才能吸引大众的眼球呢？这就是本次广告策划的重点。
zěnyàng cái néng xīyǐn dàzhòng de yǎnqiú ne ？zhè jiùshì běncì guǎnggào cèhuà de zhòngdiǎn 。
So, how to attract the eyes of the masses then? That is the focus of this ad campaign.
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