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Making the Ordinary Life Seem Romantic Part 2

Making the Ordinary Life Seem Romantic Part 2
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IN THIS LESSON
ID: 4080 Advanced
We are very blessed to be able to present this second lesson with the columnist, Xiao Yao, from China. 肖遥-美学硕士，专栏作家，研究方向：西方美学，巴赫金狂欢理论、福柯后现代主义美学、海德格尔存在哲学、梅洛.庞蒂身体美学; 曾在南方都市报、新华网、南方周末、羊城晚报、华商报、深圳商报、济南时报、郑州晚报、安庆晚报、合肥晚报、华商报、西安晚报、温州商报、温州都市报等全国20多家媒体做专栏，给《中国新闻周刊》、《三联生活周刊》、《读者》等杂志供稿。内容包括职场、亲子、情感等各个方面。 曾发表多篇小说。代表作：中篇小说《灯夜》， 中篇童话《小鸡毛三》,学术论文《林格伦童话的狂欢美学》。 In Part 1, she encouraged us to break from our routines and be wary of seductive Internet advertising. In this second part, she gives us an example of traditional marketing as it was done within China's upper class. Sit in with us on this lesson as we observe a master artist/marketer work with his customer.
Jenny
Making the Ordinary Life Seem Romantic Part 2
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Detailed Vocabulary
Each lesson has it's unique vocabulary and will provide you with definitions and recordings so you can practice the pronunciation. You will also be able to grasp the core material of a lesson at a glance. Here we're showing you the Simplified Chinese version.
SIMPLIFIED PINYIN ENGLISH  
直白 zhíbái frank; open; blunt
诱惑 yòuhuò to entice; to lure; to induce
尊严 zūnyán dignity; sanctity; honor
体现 tǐxiàn to embody; to reflect; to incarnate
软销售和硬文章之间看上去很像但它们之间微妙的区别是文章要有立场而推销重在利益
ruǎn 软xiāoshòu 销售hé 和yìng 硬wénzhāng 文章zhījiān 之间kànshangqu 看上去hěn 很xiàng 像dàn 但tāmen 它们zhījiān 之间wēimiào 微妙de 的qūbié 区别shì 是wénzhāng 文章yào 要yǒu 有lìchǎng 立场ér 而tuīxiāo 推销zhòng 重zài 在lìyì 利益
Soft sales ads and hard core advertisements look a lot alike, but the subtle difference between them is that the advertisement needs to have a position and the soft promotion focuses on the benefits...
比如一个号翻脸比翻书还快昨天才告诉你我已经不想取悦任何人明天宣称懂生活的人会用心经营自己的朋友
bǐrú 比如yī 一ge 个hào 号fānliǎn 翻脸bǐ 比fān 翻shū 书hái 还kuài 快zuótiān 昨天cái 才gàosu 告诉nǐ 你wǒ 我yǐjīng 已经bùxiǎng 不想qǔyuè 取悦rènhérèn 任何人míngtiān 明天xuānchēng 宣称dǒng 懂shēnghuó 生活de 的rén 人huì 会yòngxīn 用心jīngyíng 经营zìjǐ 自己de 的péngyou 朋友
Such as a number turning faster than a book, and only telling you yesterday that "I don't want to please anyone who "declares tomorrow" to understand life, will manage his own circle of friends with his heart."
一切软文的感染力其实都是有套路的含蓄型的会用桀骜不逊或放浪不羁的态度来获取精神优越和自信从而引领你的消费方向
yīqiè 一切ruǎnwén 软文de 的gǎnrǎnlì 感染力qíshí 其实dōu 都shì 是yǒu 有tàolù 套路de 的hánxù 含蓄xíng 型de 的huì 会yòng 用jiéàobùxùn 桀骜不逊huò 或fànglàngbùjī 放浪不羁de 的tàidu 态度lái 来huòqǔ 获取jīngshén 精神yōuyuè 优越hé 和zìxìn 自信cóngér 从而yǐnlǐng 引领nǐ 你de 的xiāofèi 消费fāngxiàng 方向
The influential power of all soft-sell promotions is a set up, and the subtle ones will use rakish or unrestrained drives to gain a superior and self-confident spirit, and thus “influence your consumption direction”.
直白型的会赤裸裸地用社会地位和阶层感来诱惑就如同英国男装业的领头羊波尔顿服装公司宣称他们家西装带给所有男人一种尊严
zhíbái 直白xíng 型de 的huì 会chìluǒluǒ 赤裸裸de 地yòng 用shèhuì 社会dìwèi 地位hé 和jiēcéng 阶层gǎn 感lái 来yòuhuò 诱惑jiù 就rútóng 如同Yīngguó 英国nánzhuāng 男装yè 业de 的lǐngtóuyáng 领头羊bōěrdùn 波尔顿fúzhuāng 服装gōngsī 公司xuānchēng 宣称tāmen 他们jiā 家xīzhuāng 西装dàigěi 带给suǒyǒu 所有nánrén 男人yīzhǒng 一种zūnyán 尊严
The straightforward type sedulously tempts by using social status and a sense of class, just as the British men's wear industry leader, Bolton Fashion Co. Ltd., claims that their men’s fashion line brings all men a measure of dignity.
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