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Making the Ordinary Life Seem Romantic Part 2

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IN THIS LESSON
ID: 4080 Advanced
We are very blessed to be able to present this second lesson with the columnist, Xiao Yao, from China. 肖遥-美学硕士，专栏作家，研究方向：西方美学，巴赫金狂欢理论、福柯后现代主义美学、海德格尔存在哲学、梅洛.庞蒂身体美学; 曾在南方都市报、新华网、南方周末、羊城晚报、华商报、深圳商报、济南时报、郑州晚报、安庆晚报、合肥晚报、华商报、西安晚报、温州商报、温州都市报等全国20多家媒体做专栏，给《中国新闻周刊》、《三联生活周刊》、《读者》等杂志供稿。内容包括职场、亲子、情感等各个方面。 曾发表多篇小说。代表作：中篇小说《灯夜》， 中篇童话《小鸡毛三》,学术论文《林格伦童话的狂欢美学》。 In Part 1, she encouraged us to break from our routines and be wary of seductive Internet advertising. In this second part, she gives us an example of traditional marketing as it was done within China's upper class. Sit in with us on this lesson as we observe a master artist/marketer work with his customer.
Tue Jun 26 2018 | Jenny
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Each lesson has it's unique vocabulary and will provide you with definitions and recordings so you can practice the pronunciation. You will also be able to grasp the core material of a lesson at a glance. Here we're showing you the Simplified Chinese version.
SIMPLIFIED PINYIN ENGLISH  
直白 zhíbái frank; open; blunt
诱惑 yòuhuò to entice; to lure; to induce
尊严 zūnyán dignity; sanctity; honor
体现 tǐxiàn to embody; to reflect; to incarnate
软销售和硬文章之间看上去很像，但它们之间微妙的区别是，文章要有立场，而推销重在利益，
ruǎn xiāoshòu hé yìng wénzhāng zhījiān kànshangqu hěn xiàng ，dàn tāmen zhījiān wēimiào de qūbié shì ，wénzhāng yào yǒu lìchǎng ，ér tuīxiāo zhòng zài lìyì ，
Soft sales ads and hard core advertisements look a lot alike, but the subtle difference between them is that the advertisement needs to have a position and the soft promotion focuses on the benefits...
比如一个号翻脸比翻书还快，昨天才告诉你我已经不想取悦任何人明天宣称懂生活的人，会用心经营自己的朋友
bǐrú yī ge hào fānliǎn bǐ fān shū hái kuài ，zuótiān cái gàosu nǐ wǒ yǐjīng bùxiǎng qǔyuè rènhérèn míngtiān xuānchēng dǒng shēnghuó de rén ，huì yòngxīn jīngyíng zìjǐ de péngyou
Such as a number turning faster than a book, and only telling you yesterday that "I don't want to please anyone who "declares tomorrow" to understand life, will manage his own circle of friends with his heart."
一切软文的感染力其实都是有套路的，含蓄型的会用桀骜不逊或放浪不羁的态度来获取精神优越和自信，从而引领你的消费方向
yīqiè ruǎnwén de gǎnrǎnlì qíshí dōu shì yǒu tàolù de ，hánxù xíng de huì yòng jiéàobùxùn huò fànglàngbùjī de tàidu lái huòqǔ jīngshén yōuyuè hé zìxìn ，cóngér yǐnlǐng nǐ de xiāofèi fāngxiàng
The influential power of all soft-sell promotions is a set up, and the subtle ones will use rakish or unrestrained drives to gain a superior and self-confident spirit, and thus “influence your consumption direction”.
直白型的会赤裸裸地用社会地位和阶层感来诱惑，就如同英国男装业的领头羊波尔顿服装公司宣称，他们家西装带给所有男人一种尊严
zhíbái xíng de huì chìluǒluǒ de yòng shèhuì dìwèi hé jiēcéng gǎn lái yòuhuò ，jiù rútóng Yīngguó nánzhuāng yè de lǐngtóuyáng bōěrdùn fúzhuāng gōngsī xuānchēng ，tāmen jiā xīzhuāng dàigěi suǒyǒu nánrén yīzhǒng zūnyán
The straightforward type sedulously tempts by using social status and a sense of class, just as the British men's wear industry leader, Bolton Fashion Co. Ltd., claims that their men’s fashion line brings all men a measure of dignity.
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