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Discussing Internet Marketing and Sales (Part 1)

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IN THIS LESSON
ID: 2109 Upper Intermediate
Pop up ads are the bane of any web surfers existence. However, what are companies supposed to do to reach their clients? In this lesson, listen as two car company executives discuss the direction for their company in 2013, and what sales and marketing options are open to them in the internet age. Get ready to brush up on your Chinese sales and marketing speak!
Thu Jan 24 2013 | John, Dilu
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SIMPLIFIED PINYIN ENGLISH  
畅所欲言 chàngsuǒyùyán to speak freely
集中 jízhōng to concentrate
网络营销 wǎngluòyíngxiāo online sales
购买人群 gòumǎirénqún sales group
各位同仁，2012年我们公司的业绩非常不错。2013年我们市场部要继续努力，要有更出色的成绩。所以这周会议，我们要讨论一下明年的工作方向，请大家畅所欲言。
gèwèi tóngrén ，èrlíngyīèrnián wǒmen gōngsī de yèjì fēicháng bùcuò 。èrlíngyīsānnián wǒmen shìchǎng bù yào jìxù nǔlì ，yào yǒu gèng chūsè de chéngjì 。suǒyǐ zhè zhōu huìyì ，wǒmen yào tǎolùn yīxià míngnián de gōngzuò fāngxiàng ，qǐng dàjiā chàngsuǒyùyán 。
Fellow colleagues, in 2012 our company's achievements were really great. In 2013 our sales department will continue to work hard and will have even more outstanding results. So at this week's meeting, we need to discuss next year's goals. Everyone is invited to share their thoughts.
王总，现在网络那么发达，我觉得我们明年的营销方向应该集中在网络营销这块儿。
Wáng Zǒng ，xiànzài wǎngluò nàme fādá ，wǒ juéde wǒmen míngnián de yíngxiāo fāngxiàng yīnggāi jízhōng zài wǎngluòyíngxiāo zhè kuàir 。
Director Wang, the internet is so developed now. I think our sales goal for next year should be to concentrate in the area of online sales.
哦，小杨，你说说看你的意见。
ò ，XiǎoYáng ，nǐ shuō shuō kàn nǐ de yìjiàn 。
Oh, Xiao Yang, please explain your thoughts.
我们的产品是汽车，购买人群通常集中在25岁至35岁这个群体，以男性居多。按照现在的趋势来看，这个群体看传统媒体的人数是越来越少了。现在如果做个调查，有多少人还会花一小时以上看电视？
wǒmen de chǎnpǐn shì qìchē ，gòumǎirénqún tōngcháng jízhōng zài èrshíwǔsuì zhì sānshíwǔ suì zhè ge qúntǐ ，yǐ nánxìng jūduō 。ànzhào xiànzài de qūshì láikàn ，zhè ge qúntǐ kàn chuántǒng méitī de rénshù shì yuèláiyuèshǎo le 。xiànzài rúguǒ zuò ge diàochá ，yǒu duōshao rén hái huì huā yī xiǎoshí yǐshàng kàn diànshì ？
Our products are cars. Our customers are concentrated in the 25 to 35 year old age group and the majority are men. According to current trends, the number of people in this age group who read traditional media is growing fewer and fewer. If a survey were taken now, how many people still spend an hour or more watching TV?
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