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Brief Lesson Summaries
A brief introduction of the lesson will always tell you what this lesson is about and what language level is the intended target. If you're interested in the subject, but might not be able to understand it in full, fear not; we have transcripts of lesson dialogues vocabulary so you can follow along.
IN THIS LESSON
ID: 0999 Advanced
Wed Oct 01 2008 | Jenny , Connie
Our lessons contain natural communication in Chinese in video and audio format. We have have lessons focused on video or a podcast format and our lessons have transcripts of Lesson Dialogues, Important Vocabulary, Expanded Materials for a deep dive into the lesson topic and Exercises focused on testing your retention.
yī ge hǎo shāngpǐn rúguǒ qǐ le ge hǎo míngzi ，jiù kěyǐ shuō shì chénggōng le yībàn ，kěkǒukělè 、bēnchí qìchē jiùshì juéhǎo de lìzi 。
If a good product gets a good name, you can safely say that it's already halfway there. Coca Cola and Mercedes Benz are some extremely good examples.
bùguò Zhōngwén bódàjīngshēn ，zài jiāshang gèdì fāngyán hé wénhuà de yīnsù ，yīxiē guówài pǐnpái de Zhōngwén míngzi zài Zhōngguó míngxiǎn shuǐtǔbùfú 。
But Chinese is very profound. When you add in the different dialects and cultural factors, some foreign goods' Chinese names are really out of place in China.
hǎohāo de míngzi ，rúguǒ bèi xiāofèizhě zuò chū kěxiào de jiědú ，zàihǎo de chǎnpǐn yě bèi tuō le hòutuǐ 。qìchē jiè jiù bùfá zhèyàng de lìzi 。
No matter how good a product is, if consumers interpret its name in a ridiculous way, it will definitely be hobbled. The auto industry is full of examples of this.
jiù ná yī kuǎn jiào “róngwēi ”de jiàochē láishuō ，kàn shì zūnguì ，dàn dúyīn què xiàng jí le "wrong way "，gǎnjué xiàng “pǎo cuò le lù ”，pǐnpáixiàoyìng kěxiǎngérzhī 。
Think of a name like ``Rong Wei" for a sedan. It seems very respectable, but it sounds very much like ``Wrong Way." You can imagine the effect of this brand name.
Each lesson is centered around a natural dialogue with key vocabulary directly prepared and translated for your use. You can also listen to each sentence as an individual recording to improve your listening and comprehension skills.
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