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商战与兵法

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IN THIS LESSON
ID: 0412 Advanced
你知道“知己知彼，百战不殆”吗？你知道“出奇制胜”吗？你知道“三十六计，走为上计”吗？你听说过“商场如战场”吗？你认为商场与战场有什么样的联系呢？你认为是什么样的原因使得兵书在现代商场上大受欢迎呢？
Tue Jan 30 2007 | Jenny, 肖霞
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Detailed Vocabulary
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SIMPLIFIED PINYIN ENGLISH  
有所不知 yǒusuǒbùzhī there is something one doesn't know
谋略 móulǜe strategy
要素 yàosù key factor
出奇制胜 chūqízhìshèng to prevail by a surprise move
哎！现在的商业竞争实在是太激烈了。以后可叫我们怎么挣钱呀？
āi ！xiànzài de shāngyè jìngzhēng shízài shì tài jīliè le 。yǐhòu kě jiào wǒmen zěnme zhèngqián yā ？
These days business competition is so intense! How will we be able to make any money?
可不是嘛，要想在商场上战胜对手赚大钱，不仅要有勇，更得有谋才行，所以我最近正研究《孙子兵法》呢。
kě bùshì ma ，yāoxiǎng zài shāngchǎng shàng zhànshèng duìshǒu zhuàn dàqián ，bùjǐn yào yǒu yǒng ，gèng děi yǒu móu cái xíng ，suǒyǐ wǒ zuìjìn zhèng yánjiū 《sūnzǐbīngfǎ 》ne 。
Ain't it the truth. If you want to beat your opponents in the marketplace and make a lot of money, it's not enough to be bold. You've gotta have some schemes. So I've been studying Sunzi's ``The Art of War" lately.
孙子兵法》，那不是中国古代的兵书吗？你又不打仗看它干吗？
sūnzǐbīngfǎ 》，nà bù shì Zhōngguó gǔdài de bīngshū ma ？nǐ yòu bù dǎzhàng kàn tā gànma ？
Isn't ``The Art of War" an ancient Chinese book on military strategy? You're not a soldier-- why are you reading that?
这你就有所不知了。“商场如战场”，军事谋略也可以运用到商战中。事实上，现在国内外的许多企业家都把《孙子兵法》当作商业教科书来学习呢。
zhè nǐ jiù yǒusuǒbùzhī le 。“shāngchǎng rú zhànchǎng ”，jūnshì móulüè yě kěyǐ yùnyòngdào shāngzhàn zhōng 。shìshíshàng ，xiànzài guónèiwài de xǔduō qǐyèjiā dōu bǎ 《sūnzǐbīngfǎ 》dàngzuò shāngyè jiàokēshū lái xuéxí ne 。
You don't get it. ``The field of commerce is like a field of battle." You can use military strategies in the business world. A lot of domestic and foreign companies are using ``The Art of War" as a textbook for doing business.
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