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商务发言 2:图表分析潜在利润

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ID: 1756 Advanced
商务发言第二集,今天的主角依然是大名鼎鼎的福特先生。精通中文的福特先生将带给他的同仁们哪些不一样的想法呢?快来听听吧!
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SIMPLIFIED PINYIN ENGLISH  
领域 lǐngyù domain
潜在 qiánzài potential
蕴含 yùnhán to contain
新兴 xīnxīng rising
我想大家应该比我更清楚竞争对手的情况,以及笔记本电脑领域的激烈竞争程度。
wǒ xiǎng dàjiā yīnggāi bǐ wǒ gèng qīngchǔ jìngzhēng duìshǒu de qíngkuàng ,yǐjí bǐjìběndiànnǎo lǐngyù de jīliè jìngzhēng chéngdù 。
I think that you probably are even more familiar with our competitors and the intense level of competition in the realm of laptop computers.
为什么竞争如此激烈?答案也许非常简单,潜在的利润。现在还有非常巨大的市场尚未被开发,而这些未开发市场蕴含着丰富的潜在利润。这就是为什么新兴市场的竞争激烈程度远远超过成熟市场的原因。
wèishénme jìngzhēng rúcǐ jīliè ?dá àn yěxǔ fēicháng jiǎndān ,qiánzài de lìrùn 。xiànzài háiyǒu fēicháng jùdà de shìchǎng shàngwèi bèi kāifā ,ér zhèxiē wèi kāifā shìchǎng yùnhán zhe fēngfù de qiánzài lìrùn 。zhè jiùshì wèishénme xīnxīng shìchǎng de jìngzhēng jīliè chéngdù yuǎnyuǎn chāoguò chéngshú shìchǎng de yuányīn 。
Why is the competition so intense? The answer is actually quite simple: latent profit. Right now there are massive markets that haven't yet been opened up which contain an abundance of untapped profit. This is why the competition in rising markets is far and away much more intense than that of mature markets.
让我们看一下第一张图表,进一步理解为什么这样说,它展现的是在全球范围内电脑拥有者数量的变化。
ràng wǒmen kàn yīxià dì yī zhāng túbiǎo ,jìnyībù lǐjiě wèishénme zhèyàng shuō ,tā zhǎnxiàn de shì zài quánqiú fànwéi nèi diànnǎo yōngyǒuzhě shùliàng de biànhuà 。
Let's take a look at the first chart to further understand why this is. It shows us the change in the global number of computer users.
我们可以看到,在80年代全球的电脑用户只占总人口的百分之零点五左右。而自90年代起,这个数量发生了急剧的变化。而在这个位置,2000年的时候,我们可以看到电脑用户的所占比率在百分之四至百分之五,呈爆炸式的增长。和80年代相比,等于增加了十倍。
wǒmen kěyǐ kàndào ,zài bāshí niándài quánqiú de diànnǎo yònghù zhǐ zhàn zǒngrénkǒu de bǎifēnzhī língdiǎnwǔ zuǒyòu 。ér zì jiǔshíniándài qǐ ,zhè ge shùliàng fāshēng le jíjù de biànhuà 。ér zài zhè ge wèizhi ,èr líng líng líng nián de shíhou ,wǒmen kěyǐ kàndào diànnǎo yònghù de suǒ zhàn bǐlǜ zài bǎifēnzhīsì zhì bǎifēnzhī wǔ ,chéng bàozhàshì de zēngzhǎng 。hé bāshí niándài xiāngbǐ ,děngyú zēngjiā le shíbèi 。
We can see here that in the 1980's the total number of computer users stood at about 0.5% of the world's population. From the 90's on, this number has changed dramatically. And from this point, the year 2000, we can see that the proportion of computer users has risen to between four and five percent, which is an explosive amount of growth. Compared to the 80's, the number has increased tenfold.
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