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Sales Part 2: Determining a Customer's Purchasing Power

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IN THIS LESSON
ID: 2043 Upper Intermediate
On the streets of China's major cities, it's not uncommon to see Italian sports cars, luxury handbags and expensive wristwatches. China is now full of customers with big time purchasing power, but how do you know who has got the cash to pay a who doesn't? In this next lesson on sales, our instructor gives us some tips on how to determine who our potential customers are and if they have the ability to pay.
Tue Oct 16 2012 | Jenny, John
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SIMPLIFIED PINYIN ENGLISH  
的的确确 dídíquèquè absolutely certain
购买力 gòumǎilì purchasing power
的确 díquè really
误差 wùchā error
那么，第二件事情是说，OK，可能这个客户的的确确是有需求，那么他有这个钱吗？有没有这个购买力？
nàme ，dì èr jiàn shìqing shì shuō ，OK ，kěnéng zhè ge kèhù dídíquèquè shì yǒu xūqiú ，nàme tā yǒu zhè ge qián ma ？yǒumeiyǒu zhè ge gòumǎilì ？
So, the second thing is to say, “Okay, it's possible that this customer really does have a need, but does he have the money? Does he have the purchasing power?“
其实这个问题比前者更难回答。因为很多人他不愿意表示自己没钱。他在一开始的时候，他可能给你的感觉是说，哎呀，这个钱不是一个问题。但是到最后的时候呢，你就发现钱的确是一个问题，而且钱是一个非常非常重要的问题。
qíshí zhè ge wèntí bǐ qiánzhě gèng nán huídá 。yīnwèi hěn duō rén tā bù yuànyì biǎoshì zìjǐ méi qián 。tā zài yīkāishǐ de shíhou ，tā kěnéng gěi nǐ de gǎnjué shì shuō ，āiyā ，zhè ge qián bùshì yī gè wèntí 。dànshì dào zuìhòu de shíhou ne ，nǐ jiù fāxiàn qián díquè shì yī gè wèntí ，érqiě qián shì yī gè fēicháng fēicháng zhòngyào de wèntí 。
The truth is that this question is more difficult to answer than the the one before. This is because most people don't willingly reveal that they don't have money. As soon as he starts to, he'll start to give you a feeling that says, ”Jeez, money isn't the problem." However, in the end, you discover that money absolutely is the problem, and money is a very important concern.
那么作为一个聪明的销售，在一开始就判断出来这个人到底有没有钱。
nàme zuòwéi yī gè cōngming de xiāoshòu ，zài yī kāishǐ jiù pànduàn chūlái zhè ge rén dàodǐ yǒuméiyǒu qián 。
So in order to be a clever salesperson, as soon as you start you need to judge whether or not this person has the money.
首先从你的衣着上面来确定你是不是有这个购买能力。当然用这种办法来判断人也有误差。因为现在很多富翁是穿得很随便的。但是呢，这是一个衡量判断一个人是不是有这个购买力的一种方式。
shǒuxiān cóng nǐ de yīzhuó shàngmian lái quèdìng nǐ shìbushì yǒu zhè ge gòumǎi nénglì 。dāngrán yòng zhèzhǒng bànfǎ lái pànduàn rén yě yǒu wùchā 。yīnwèi xiànzài hěn duō fùwēng shì chuān de hěn suíbiàn de 。dànshì ne ，zhè shì yī gè héngliáng pànduàn yī gè rén shìbushì yǒu zhè ge gòumǎilì de yīzhǒng fāngshì 。
First, from your clothing you can determine whether or not you are a person with purchasing power. Of course, using this method to judge people can be inaccurate. Nowadays many of the wealthy dress very casually. However, this is one method for making an evaluation or judgment as to whether or not someone has purchasing power.
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